Pre-Order 2024 Merch

Browse our Blue Ox 2024 Merch collection online now until Noon on June 13th.  Pre-order to guarantee you get the design you like in your size without worrying about it selling out at the festival.

How does it work? Purchase any item(s) you like online until Noon on June 13th and we’ll bundle it together for you to pick up during Merch Tent hours at the festival June 27-29,2024

**Must be a ticketed attendee of the festival to pickup merch items**

Merch Tent Hours: Thursday, Friday & Saturday: 10am – Midnight


  • Spend $150 on merch and receive a free Blue Ox tote!
  • Purchase both the Button Up Blouse + Bucket Hat together and save $10 (online special only)

*Additional sizes can be ordered online that will not be available on-site at the festival.


*Online Store Closes June 13th

Pick up Instructions: 

This is a pre-order that you will pick up AT THE ACTUAL EVENT from June 27-29, 2024 in Eau Claire, WI. No products will be shipped to you.

Please bring your order number, order email, and phone number with you to the Festival Merch booth located within the festival bowl so we can verify your order. We will have a window specifically set up for Will Call Merch and you can pick up your order there!

Please be aware the charge on your credit card will read: Special Buy from – 1-800-588-7111

Any questions about merch should be directed to 

No refunds allowed. Exchanges can be done at Festival Merch booth during the event.